MARKETING INSTRUMENTS IN ENTERPRISE RELATIONSHIP MANAGEMENT

Relationship Management in Enterprise Networks

Enterprises cooperate more extensively with other enterprises in various forms. To enable the cooperation of multiple organizations in supply chains or virtual enterprises, configuration and set-up tools need to define the relations between partnering enterprises. In the one-of-a-kind industry, enterprises collaborate within a Virtual Enterprise (VE). For the definition of relationships among p...

E-relationship marketing: changes in traditional marketing as an outcome of electronic customer relationship management

Marketing concepts and definitions have remained relatively unchanged until recently. Electronic customer relationship management (e CRM) has forced marketing managers to re-evaluate how, when and to what extent they interact with their customers. This paper is focused on the role of specific marketing concepts and how e CRM has enhanced or altered each concept. Every topic discussed is illustr...

A Marketing Management Model Based on Enterprise Resource Theory

With the rapid development of the world economy, the marketing competitiveness of Chinese enterprises are facing a huge challenge. Based on the status quo, a marketing power management model based on the enterprise resource theory is introduced, the model introduced enterprise resource management theory, and building enterprise marketing evaluation index system according to the characteristics ...

The management of external marketing communication instruments in health care services

In order to become known and attract consumers, a health care organization has to develop suitable external communication campaigns. Consequently, management instruments are employed to effectively evaluate the success of a campaign. The BCG Matrix, SWOT analysis and the Gantt Diagram were used in this paper to ensure the consistency and accuracy of the external communication process at an empi...

Relationship Marketing in Mass Markets